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About Us


Eco Brilliance is a 3rd generation Diamond and Jewellery manufacturing company, in business since 1960’s.

Our company has grown, based on a strong ethical business model. We are proud of our diamond manufacturing base, with factory in Surat, Gujarat. For 20 years we have served major diamond and jewellery retailers with our natural/mined diamond jewellery company Dinurje Jewellery. Our company is a firm believer in traditions and values. The responsibility of managing the company’s activities has passed to the passionate, qualified and professional young generation who now play a vital role in manufacturing, marketing and purchase not just in India but across the world.

Our director Premal Sudhir Shah understands the environmental and social benefits of Lab Grown Diamonds and has a vision for making diamonds accessible to all. In 2015 he planted the seeds of Eco Brilliance. Mr Shah is a firm believer of socially responsible business that respects fellow humans and at the same time, is environment friendly. Historically, diamond mining has been a cause for human exploitation, social suffering and large scale environmental destruction. Lab Grown Diamonds as the name suggests are manuf
We provide an entire spectrum of supply and services. We also are end-to end partners for jewellery and diamond retailers and wholesalers in India and across the globe – from the United States of America to Australia. At Eco Brilliance we manufacture Lab Grown Diamonds of unparalleled quality with a variety of shapes and sizes. Our products are designed by a team of experienced veterans and skilled youth who together design products appealing to customers.


At Eco Brilliance we manufacture high quality diamonds as well as jewellery. The diamonds created in the laboratory reflect the natural process that occur in the formation of mined diamonds. Each lab created diamond has its own personality and charm. Lab created diamonds are simply the future of diamonds.


A process that would take millions of years to occur in nature is observed within a matter of weeks in a lab. HPHT is a technique used to create a diamond by mimicking the conditions of natural/mined diamond formation in the Earth. The HPHT process allows the engineers to create beautiful, authentic diamonds within a controlled environment. An HPHT diamond shares the same chemical and physical properties including durability as its natural/mined diamond counterpart. Just as no two mined diamonds are alike, the same is true for lab diamonds. HPHT process removes the impurities from the diamond and also improves colour and clarity of the diamond—whether natural/mined or lab grown.


CVD Diamonds may be called “synthetic,” but don’t let the term fool you. Everything, from their internal atomic structure to the way they glitter. CVD diamonds are identical to the mined diamonds that have to be excavated from the ground. CVD diamonds look exactly like so-called “natural/mined” diamonds. In fact, even a trained jeweller cannot identify the difference. And this isn’t just the opinion of diamond manufacturers. In 2018, the FTC New York ruled that, for all intents and purposes, lab grown diamonds and natural/mined diamonds are the same thing: 100% a diamond!


Lab Grown Diamonds undergo the same rigorous grading process as natural/mined diamonds. IGI tests it to determine its identity as well as to detect potential treatments. If a diamond is found to be laboratory-grown, IGI issues a Laboratory-Grown Diamond Report. As an added precaution to protect consumers, IGI also laser-inscribes the diamond’s girdle with a report number and a statement that identifies the diamond as laboratory-grown. Lab-grown diamonds are now becoming a popular alternative for many people, since they can have the same beauty and properties as a mined diamond and are often more affordable. Whether you are considering a lab-grown or natural/mined diamond, know its identity and quality by purchasing a stone with a IGI Diamond Report.


Nitrogen is the element that makes the diamonds impure and give them a yellowish tinge to them. Type II are the diamonds which have a very small amount of nitrogen in them, this makes them impure. However, owing to the HPHT process removal of this impure nitrogen is possible freeing them of the impurity.